Why the heck we need marketing guys at our perfect IT company?

February 7, 2012
By Bogomil Shopov
10 Comments
Post Image

I am sure you know this modern company structure scheme:

modern company structure

пидорась == faggot
IT отдел == IT crowd/department/section

The past
I remember when I was younger and I was writing some bytes for living. I still know that there are just 10 types of people in the world: Those who understand binary, and those who don’t.

WTF?
I was wondering all my life why the heck we need a marketing and community management droids at our team. We create a kick-ass products that we can sell them via our web-page using 33 lines of HTML code an an Paypal account.

I am on the dark side of the force now and I know why.

The truth in 5 points*

If there is no marketing droids:

  1. Less people know about us – our clients are our friends and peers and visitors from Google are welcomed too.
  2. 1 = Less money – well, I don’t have to explain this, do I?
  3. 2 = No salary++
  4. 3 = No beer money NOR I just got an invitation to work for another company that has a great marketing department.
  5. R.I.P  GPWGFTCCW (Great Product with great functionalities that can change the world.)

If there is no community management guys:

  1. No community around us = We have to test our product by ourselves in any possible OS, CPU, RAM, ….
  2. No community around us = How to know what to improve and what the clients really need from our products?
  3. No community around us = How to get ideas for new products?
  4. No community around us = How to find someone that will tell you honestly “You’re wrong”
  5. No community around us = How to find someone who will help you with documentation, bug hunting, beer drinking, and to cheer you up – “You’re good. I love your product.”

 

* I am so sorry, but someone should change the ordered list to start from 0/zero/. Starting from 1 is so lame.

Bogomil Shopov

I care about privacy, ethical design, and freedom in many aspects. I spend 20+ years working as a web developer and architect, analyst, manager, and product owner/manager in different environments, several countries, and multiple software industries like Healthcare and Hospitality. I wore many hats, and I use the knowledge gathered to optimize the flow of value across complex systems.

10 Comments

  • Jeff

    February 7, 2012 at 2:49 pm

    Interesting post! But, please *please* reconsider the use of derogatory terms, I’m sure you can come up with something better.

    Reply
    • Bogo

      February 8, 2012 at 11:00 am

      I am translating the image only.

      Reply
      • Jeff

        February 8, 2012 at 5:39 pm

        So the image isn’t yours? That was unclear to me, and maybe to others as well.

        Reply
        • Bogo

          February 8, 2012 at 6:39 pm

          Nope! It’s kind of “very popular to share” image within Russian web

          Reply
  • Patrick H. Lauke

    February 7, 2012 at 10:02 pm

    “faggot”? oh yes, keep it classy with gay bashing as well. nice going…

    Reply
  • Janet Swisher

    February 7, 2012 at 11:23 pm

    “* I am so sorry, but someone should change the ordered list to start from 0/zero/. Starting from 1 is so lame.”

    <ol start=”0″>

    — Your friendly documentation community steward

    Reply
    • Bogo

      February 8, 2012 at 10:59 am

      Thanks. OMG I learn something cool today!

      Reply
  • Tim

    February 8, 2012 at 12:01 am

    Is the schema in Bulgarian or Russian?

    Reply
    • Bogo

      February 8, 2012 at 10:58 am

      Russian

      Reply

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