Bulgaria Web Summit 2014 with GitHub, ElasticSearch, SmashingMag and more friends

Categories Community Management, Startups, Technologies, Video

I think it’s time to write something about Bulgaria Web Summit – the event I am organizing since 2004. Of course the name back then was WebTech but this is just a formality.

Why Bulgaria Web Summit?

Honestly I don’t know, it was like … how we will name it .. Bulgaria Web Summit. The funny story is I talked 2 days ago with Florian from Usersnap and he asked me “I was wondering if Paddy Cosgrave already sent  you an angry mail (about the name)” and today I’ve got a call from UK-ish number and I thought here it is, the angry Paddy is calling me.

Let’s go back to the event. It will be amazing, as usual. We will have speakers and friends from GitHub, ElasticSearch, eCommera,Smashing Magazine and even more and more. We will have of course a prime minister talking …well not the Bulgarian one, we don’t really like him, but the one from the Ministry of World Domination, no kidding.

Developer track

In short: JavaScript, Development Workflows, ElasticSearch && Python, Arduino, Raspberry Pi, Embedded Devices hacking and more

Designer, UX, UI, VDT track

Responsive Design , Visual Design Thinking, CSS, Fonts, UX and UI, Firefox OS

Business track

Product Ownership, Social media marketing, Kanban for Marketing, Showcase of successful products, Job fair and much more.

3 rooms, 30 speakers and a party!

Danish Knan from GitHub is introducing his talk at Bulgaria Web summit in Sofia

Mission Possible: Teach your clients to give you a perfect bug reporting, especially for design issues.

Categories Startups

Let’s start this story with another story:

CLIENT: There’s a strange symbol after the company name – can you remove it?
ME: Hmm… I don’t see anything. Does it come after the exclamation point?
CLIENT: The what?
ME: The line and dot after – wait, you mean the exclamation point?
CLIENT: I guess. Is that what that’s called?

I’ve borrowed the story from http://clientsfromhell.net but let’s be honest all developers have to deal with clients even worsе than this guy.

The problem (as we know it)

The client see the website in a different way and if there is a problem, they will describe it to you with the words they know. Don’t tell me that you haven’t spent at least 3h per project talking or chatting or even worse, exchanging emails, with a client who wants the work to be done, but cannot explain what he needs exactly the way a developer/designer can understand.

It’s not easy, indeed, for users to report bugs. Let’s not open now any bugzilla or other bug tracker to see “the wisdom of the crowd” collected from the clients, starting with the magical words “It’s not working” or “there is something wrong with my website”

You know what I am talking about.

How to solve it?

I think I have found a way to solve this and to translate the clients’ way of thinking to the language of a designer. There are couple of ways, actually, but now I want to show you how to do it by giving the opportunity to your users/clients/visitors to annotate bugs and to show you what is wrong – the visual way.

Show me

I will use usersnap to help me with that. Now, in order to reproduce the “original’ problem I have to find a “wrong logo”.

(spending 20 min searching, trying to avoid Yahoo!, no luck there.)

Usersnap requires a small widget to be installed on the website, so you can give valuable feedback. Now let’s imagine that the problem in this case is on their website and let’s make them eat their own dog food. I don’t have a chance to install it by myself on Yahoo (or can I?)

Now let’s find an “!”  and report it, just for a demonstration.

See, it’s easy. Now you can understand what the problem is, where it is and how it looks like on your clients’ computer, because from time to time a browser can cause the problem and you are not able to see the problem as you client does.

You will receive an annotated screenshot on your email, complete with notes, arrows, highlighted zones  and even pixel rulers and you will be one step ahead in the communication.

Is that all?

Of course it’s not, next step is to teach the client to use the tool, instead of sending you screenshots pasted in a doc file or wore, acting like guys shown on ClientsFromHell.

Growth hacking workshop in Prague, Czech Republic

Categories Community Management, Marketing, Startups

If you visit the startup job portals in the Czech Republic, you will find a lot of open positions, but nobody is looking for a “Growth Hacker”.Waaaat?

If you do the same for Berlin you will feel the difference. This is one of the reasons I am organizing this 1-day workshop: to show the value of the “Growth Hacker” and to teach digital startup warriors why this person is so important.

Topics include:

  • What is this animal – a growth hacker? Where do they keep it?
  • How to mix channels to get your first users. One of the approaches to get visitors without spending (a lot of) money
  • How to keep them on your website. Freemium model, Content model, more.
  • …..

More, more

Alrighty. If you want to attend and/or if you know someone who can be interested, please click here to learn more.

Marketing Kanban Style for Tech Startups

Categories Community Management, Lean-Agile, Marketing, Marketing Tools, Mozilla, Startups, Technologies

Oh no, there is no mistake. It’s not Gangdam Style!

I am always trying to mix software development methodologies into community and marketing management.

Last year I gave a talk at Fosdem about using Agile methods, and especially Trello, to engage your community. Currently I implementing a similar approach into a project I am involved in.

Warning: The following paragraphs may contain a mixture of different software methodologies, usually not compatible with each other.

What is a modern marketing world?

Marketing now, especially online marketing, is a mixture of Community Management, Brave Content Management, Strong Business Analysis, Good and Awesome Metrics, knowing the hacker attitude, fast problem solving and many, many tasks every second.

I am talking about using new technologies, methodologies and fun in the marketing world. I know there are marketing departments with 100 or more employees, busy with a little tiny boring segment, but with an exciting title. But also, there are startups and small, but very successful companies, having teams with up to 4 members that can do better marketing than those 100 using Marketing Kanban Style.

 

That’s why we need Marketing Kanban Style.

I am an internet enthusiast – maybe one of the few left in the world. I really want to test and hack amazing web tools. Sometimes I find a great tool like Trello and I start using it and talk about it without having been paid a single cent, sometimes it turns out to be a negative experience, like my Facebook story. But I love being an enthusiast.

Yeah, so let’s focus on the step by step go-through:

trello.com 2013-1-31 13:14:42

0. Plan Your Sprint

  •   Sit on a table with your team and define the 3 main tasks you want to see implemented this week. Yes, I am not talking about months or years here. Of course this should be in line with the marketing plan, budget and other documents, tables and graphics …
  •  Define what resources you will need – guys from IT dept, Customer care service, Sales dept, etc.

1. Visualize

  • Tasks may look good in your brain or in a paper or event in your notebook, but they must be placed on a board and here comes Trello.
  •  Start: All tasks start from “To Do” or you can call it “Repository” or “The Dungeon” or even “Death Start” but this is your starting point
  • Define your flow process. It can be simple “Doing” – “Done” or you can add additional steps like “To be approved” or “Testing needed”. Please do not work with more than 5 steps. It’s a waste of time a energy.

2. Make Policies Explicit

  • Define who will do what. If you want you can let people choose what they want to do. This works perfectly for community based marketing and it depends on how cool is your team.
  • Resolve conflicts before they appear. Define the collaboration flow – for example – for this HTML newsletter you must talk with Mike and Petra from Dev department. Add this as a note to the task.
  •  Do not add other department members to the board.

3. Marketing Stand-ups

  • I know the developer stand-ups are real – the people actually are standing up, but the marketing people are allowed to sit down :)
  •  Do a stand-up every day for 15 minutes and be sure you have feedback loops. Every member of the team should report what he/she is working on now and what troubles he/she is having.
  • – This is not a problem-solving meeting. Afterwards you can sit down and try to find a way to resolve the problems.

4. Be а Brave Marketeer

  • Your team must not be afraid to test new techniques in order to achieve the weekly goal.
  • Try to find the boundaries of your team and push a bit outside of them. The marketing world travels with light-speed and you must be very fast as well.
  • Explore the Trello functions and use them for your work. It’s a really useful piece of code.

This is just the beginning of a journey for you if you are taking this path. This is the easiest part but believe me you will be more flexible and successful than the good ol’ huge marketing slow moving company.

This will allow you:

  1.  to achieve results every week.
  2.  to plan your work better
  3.  to easily define metrics and goals
  4.   to do more work for less money
  5.  to build your team and let them evolve together with the company
  6.  to have fun.

Let’s do some Marketing Kanban Style. Shall we?

Learn more?

If you want to learn more about Marketing Kanban style and some more amazing ideas – subscribe to my mail-list from here. No spam guaranteed.

 

Getting inspired by Felix Baumgartner to change … education.

Categories Kindle, Startups

The record breaking space jump of Felix Baumgartner was not only adventurous but inspirational. Glogster EDU wants to take it’s own leap and break some records as well.

We want to add TEN THOUSAND new supporters for “The Initiative to Change Current Education Methods” by Friday, October 19th.

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Jump over to changedu.org now to join us in this record-breaking attempt!

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Already have an account? No problem! You can still participate by sending the changedu.org link to friends and colleagues who will benefit from the most creative, and inspirational educational platform.

Image taken from Yahoo! News