The Localancers growth story: A great product for freelancers on Product Hunt

I met Margarit  a year ago at one of the events I am organizing – Bulgaria Web summit.  He was invited as the official photographer. It turned out that he was good at that, but he is also a startup guy and an entrepreneur as well.

A few days ago he asked me if I could push his latest product – Localancers to Product Hunt and of course I said yes, but this time I chose a different strategy – not the same as JSBlocks, because Localancers is a paid product.

The idea

So we came up with the idea to have a special  non-official “promotion” just for product hunters with a popup like this one:

local-ph-1

There are a few elements that actually helped for the great success of the campaign:

  • Personalized greeting – we know you are coming from product hunt, you rock
  • Get one year for free offer and
  • The option whether to subscribe immediately or to visit the website to learn more – we gave them the choice to decide what to do, without pushing them to register directly

 

Follow up

I came up with the idea to nurture those guys a bit. It’s not a big secret that the most of the PH users are signing up for the sport, so we needed to provoke interest and to make them stay and then later to convert them :)

We have send them an e-mail with useful resources for freelancers and an idea how they can help their friends.

Some numbers

Votes: 245

Comments: 21 – some of them with nice feedback

Visits: ~1500

Profiles created: 150 (That’s 10% conversion rate) This could have been more, but it seems we had a small technical issue and sometimes the promo-code wasn’t recognized by the system.

OpenRate: 63% open rate of the follow up e-mail and 16% CTR

Stay tuned for more :)

A surprise

Click here to register for free, using the secret product hunt promotion. It’s still on, but just for a few more days.

A small growth hacking example for JSblocks

A week ago I got an email from a fellow Bulgarian, Antonio Stoilkov, asking if I could help to spread the word about a very great Java Script framework he developed in the last 2 years.

screen

He asked me to push it to Product Hunt, because I have submitted similar products in the past. So I looked at the webpage and I really liked the project. I decided that I could do more than just hit the product hunt submit button.

Continue…

Some thoughts about my #GrowthHacking Workshop for @StartupYard

Yesterday I had a growth hacking workshop for Startup Yard accelerator’s startups. Actually It was held in the Node5’s open space and I’ve noticed some other folks eavesdropping and even occasionally shaking heads in agreement.

sy-bogo

I was there like 30 min earlier and I was a bit nervous, because I prepared the slides (as usually) in the few hours before the event and I was not sure if I would be able to talk smoothly.

Continue…

My out-of-office auto responder :)

Hello,
I will be out of the office from 2/20 thru 3/8 – returning to my desk on 3/9.
If you have questions about life, ask Deep Thought.
If you have an emergency, dial 0118-911-881-911-119-7253. (yes, really)

If you wish to speak to an operator say ‘zero’. (In Bulgarian)
If you know the whereabouts of known terrorists, contact Jeff Dunham immediately.

If you know who shot J.R., contact the Dallas Police Department.
If you have a problem, if no one else can help, and if you can find them, call …. Chuck Norris
If he is busy counting to infinity for the third time then call  A-Team

Have fun,
Bogomil Shopov

 

P.S I have hacked on of the messages here, but mine is funnier.

Why is Bulgaria Web Summit 2015 so different from any other event?

When I talk to sponsors and even to friends about the Summit, they always ask me what makes our event different.

So here’s the secret:

We started this event 11 years ago (under a different name) as an effort to create something amazing and affordable for IT guys in Bulgaria. At the same time we never compromise with quality. The main purpose of the event is for our attendees to learn new things, which they can apply in their work on the very next day and to return the “investment” they have made in the conference.

Speakers

In most of the conferences I’ve been in Europe, well-trained company folks talk about their success at Fakebook or Playpal and how to clone it to your company – This doesn’t work and you will not see it at our event and in the same time you have to spend tons of money just to listen to the guy.

In the most conferences I’ve been in Europe, well-respected gurus talk about some programming art – they do that all the time, they just talk, they don’t code anymore – You will not see this at our event – We invite only professionals and they share their experience with you and on the next day, they will not depart for another event, but they will go back to do the thing they do the best.

We have had amazing speakers over the years. Some of them became friends of the event and they can come again and again, even without paying them a dime. We build relationships with our speakers, because we are Balkan people and this is what we do.

Many people still remember Monty’s Black Vodka, Richard Stallman‘s socks and many other stories that must be kept secret :)

 

The audience

We do have the best audience ever! I mean it. We have people that haven’t missed an event since 2004. They are honest and if you screw up they will tell you and they will give you kudos if you do something amazing. In most of the years, the tickets are sold months before the event, even without a schedule and even without the speakers yet known, because we proved the event is good.

We have people who met at our event and got married, we have people who met at our event and started business together, we have companies that hired great professionals because of our events; we have kicked off many careers by showing the people great technologies and ways to use them.

 

The money

Of course it’s not all about money. We do need them to make the event great, but our main goal is not to make money out of it. As you can see the entrance fee is low – for the same event in Europe (same speakers) you would have to pay 5-10 times more. We realize that we live in a different country and the conditions are different, but we are trying to find a way to keep the fee low and at the same time to still keep up the quality of the talks and emotions. We can achieve this only thanks to our sponsors. Thank you, dear sponsors!

 

Experiments

We do experiment a lot. We are trying to make a stress-free event, full of nice surprises, parties and interesting topics.

We are not one of those conferences where you get tons of coffee in the breaks (sometime we even don’t have breaks, nor coffee for that matter, just beer!) and a schedule 3 months in advance or you can sit and pretend you are listening, because someone paid you the fee. With us you are a part of the event all the time: we have games, hackathons and other stuff you can take part in. We give you the bread and butter, use your mind to make a sandwich. :)

 

We grow

We failed many times at many tasks, but we are learning and improving. We are not a professional team doing this for the money. We are doing this for fun and to help our great and amazing community. We count on volunteers. Thank you, dear volunteers!

 

Marketing?

We are one of the few events that don’t have history of the event on their website. Duh! We do believe that if you visit us once (because a friend told you about us) you don’t need a silly website to convince you again to come :) We do not spend (a lot of) money on marketing or professional services. We count on word of mouth and you. Thank you!

Join us and see for yourself!

Barack Obama got me busted

I just got this email from Barack Obama :)

Behold, you are reading a letter from the President Barack Obama USA. Finally, I have received lists of the names of people that are involved in money laundry and terrorism which your name is among the names that was submitted to me and I have ordered to release arrest warrant to the IPA to quickly carry out their duty and make sure that they get you arrested and summon you to the court immediately which they will be on their duty on Thursday morning as assigned since you are trying to play ball with me.

You have failed to comply with them after all the warning and instructions given to you, but since you are also among the terrorist we are facing in the country, I will personal make sure that I wipe away the crime in the state and I promise you that you will definitely pay with your life because I am here to protect the interest of my people and not to put them in shame, you suppose to support this government and not to spoil it.

Since it has been confirmed by Benin Republic government that this fund actually belongs to you and here the law demands that it cannot be release to you unless you provide the certificate which is OWNERSHIP And DRUG CERTIFICATE that is what the IPA has been demanding for a very long time now. For your own good, I am giving you last chance today to tell me as the President why you have failed to provide the certificate and why do you fail the IPA that is working under my instruction which you know that once you disobey them you have disobeyed me as well.

Do note that if you failed to get back to this office within 24hours, you will be apprehended and charge to court immediately for involving in money laundry and terrorism and there you will see my face. You will only be free if you get back to my office by promising that you will provide the fee for the  certificate which will cost you only 100usd to obtain it within 48hours otherwise you will be in soup, BE WARNED!. I will advise you further on what to do once they hear from you in other to resolve this matter amicably. Contact  Mr Charles Mark So that He will provide you the certificate once you have send them fee.

michael.eugeneeric@yahoo.com
Kindly respond to this message.

From the desk of the President.
Email(presidentbarakobama1@drivehq.com)
Barack Obama.

FOSDEM 2015 – hotels, information and facts (updated)

If you are going to Fosdem 2015, here is some useful info.

Co-working spaces

Work together with other hackers in Brussels for free before and after Fosdem.

Hotels and Hostels

  • Hotels near to Grand Place and to the Delirium Cafe. This location is near to all sights and it’s good idea to stay here instead near to the FOSDEM venue;
  • Cheapest hotels in Brussels.
  • Hotels near to the ULB – the venue

Personally I can recommend CitaDines apartments, because there is a small kitchen included into the price and you can make a dinner or breakfast. If you are more than 2 people, they can offer you a really great offer and it’s near to the bus stop for FOSDEM bus. At the moment they have “Up to 36% off ” offer. Go grab one.

Beer?

Just visit this site. I highly recommend the pub crawl tour for just 15 euro.

 Food?

There is no food in Brussels. :)

 

Free walking tour?

Yes, it’s available. Click here to learn more. It’s every day from 11 in the morning and 2 afternoon. Pre-booking is welcomed :)

 

FOSDEM

FOSDEM is a free and non-commercial event organized by the community for the community. The goal is to provide Free Software and Open Source developers and communities a place to meet to:

  • + Get in touch with other developers and projects;
  • + Be informed about the latest developments in the Free Software and Open Source world;
  • + Attend interesting talks and presentations held in large conference rooms by Free Software and Open Source project leaders and committers on various topics;
  • + To promote the development and the benefits of Free Software and Open Source solutions.
  • + and to SHARE knowledge with each other

Sharing the knowledge and ideas is the most valuable think you can get during FOSDEM and it’s free. There is no excuse not to be there.

If you are worried about anything, just feel free to ask me and I will help you, especially if this will be your first visit. If you are living for Free software or Open Source – you must be there.

(cc) Image is under CC lisense by bertogg

Top 3 Useless Applications on Product Hunt – Batch One

I used to write more about the useful apps on Product Hunt or in my universe, but after talking to a couple of investors about the tendencies in the “modern” startup world, we all agreed that the percentage of useless apps is growing.

Another reason is that everybody is writing about and sharing all kinds of useful apps and I wanted to do something different. So behold, I give you this week’s useless app by Bogo index <- That’s copyrighted

Continue…

Three #Bulgarian tech #startups that are so amazing that you should try them still today

You don’t know where Bulgaria is? It doesn’t matter, because we live in a world where borders are not so important, especially in the startup world.

Equafy

Imagine you have a website and you want to test it in different browsers. What can you do? You can ask your QA teams to take this task or to use a SAAS like this one. Just add your testing plan into the system, choose your browsers and hit “execute” and in 10 minutes you will have it all done.

A screenshot

If you don’t have an idea what a “test plan is”, you can download a special addon to your Firefox browser.

Continue…

Optimize your GitHub Issues and 4 tricks and facts you should know about GitHub

I wrote an article, that can be found here about the new GitHub Issues, web development processes, using visual feedback and some facts about GitHub:[‘bigdata’,’github stats’,’xkcd comic ban’,’more”].

Actually I am using one old bug from input.mozilla.org project (a.k.a) Fjord. It’s a good 4 mins read full of useful stuff and fun.

If you are interested in the tool I am using to optimize your GitHub Issues processes, it is available for free for F(L)OSS projects from here, but you should read the article first.

Any thoughts?

Capture screenshots and annotate web sites in your Firefox

Usersnap’s visual communication addon was just approved by the addon team and now we have a “green button”. Hooray!

This is a “must have” addon for every web developer who wants to solve problems with web sites faster and who wants to earn more money by shortening the communication time with the client or inside the team.

Collect ideas and share them with your team

  • Capture and annotate every website.
  • Share and discuss it with your team.
  • Communicate visually and save time.

Continue…

Why webcompat.com should do better + a proposal

I really like the webcompat project‘s idea: to allow all users to be able to report bugs on all websites and in all browsers. Let’s take a step back: What are the 3 main problems with bug-reporting in general?

Most of the users are not-so-tech savvy.

It’s true. They know something is wrong, because the website is not working for them, but they don’t know why is that or how to report it. Imagine if they could use the tools they are familiar with to report bugs and to give the developers the data they need without even realizing it. Cool huh?

“It’s working for me”

Thanks to different browsers, standards and different developers a website that one user sees can be completely different for another user. Agreed?

You can imagine the questions the user must answer:: “On which page are you?”, “What are you doing exactly?”, “Did you select something wrong?”, “Did you write a number in your street address as requested?”, “Are you logged in?”, etc.

It’s an option too: the developer (or a QA) will say to the user “It’s working for me”, meaning to the end user – you are doing something wrong, John or Jane, it’s not the website. it’s you.

The end user doesn’t know how to fill-in bugs into bug tracking systems

Majority of the people that can find a bug don’t know how to report it or why to report it.  Most of the companies or projects have 1-2 page howto’s attached to the bug reporting form, but the result is still questionable.

 

The WebCompat way: Now

Webcompat will give all users a brand new way to report bugs. It will also provide for a community which will be able to easily find fixes for the bugs or alternatively, contact the website owners and report them.

There is still one problem with that. The users are still missing the tools which they are familiar with to report bugs. The developers (community of fixers) are still missing the vital information about fixing the bug.

 

The WebCompat way: Upgraded

We can fix that!  Being part of Usersnap’s mission to make this process easier, I can propose a solution and being a Mozillian for almost a decade I believe this will help millions of users to report bugs and to make the web a better place – this is why Usersnap has been created for.

The ideal set of information to fix a bug from the developer’s perspective:

usersnap_ui

  • Obviously, a report of what exactly is not working
  • Information about the plug-ins installed in the browser
  • OS and browser version, at a minimum
  • JavaScript error log and the XMLHttpRequest Log  in case there are problems (we still don’t know that). The worst thing about client-side JavaScript errors is that they happen on the client side, which is a cruel place far away from the developer trying to fix this error.
  • It would also be great to know what the user did BEFORE the error (yes we can do that)

Wouldn’t it be awesome if we could have this information to every bug report, collected automatically.

 

Push to gitHub

And what is the best part of this? All data goes directly to your bug tracking solutions – in this case gitHub and everybody is happy.