Using adf.ly as a lead generation source

April 24, 2012
By Bogomil Shopov
0 Comments
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Couple of people warned me about the quality of traffic that comes from adf.ly, but I’ve decided to give it a try.

JWB Campaign

Landing page

I have created a very simple landing page.

 

Target audience

As you can see it’s not a “we will offer you free ipad if you click here” campaign. I was looking for people who are interested in IT and in JAVA programming language in particular. It’s not an easy audience.

Campaign

I have bought VERY TARGETED traffic from countries I need and I’ve added some junk traffic as well:

The result was: 107 leads for 40$ = 0.38 USD per lead.

 

Bogomil Shopov

I care about privacy, ethical design, and freedom in many aspects. I spend 20+ years working as a web developer and architect, analyst, manager, and product owner/manager in different environments, several countries, and multiple software industries like Healthcare and Hospitality. I wore many hats, and I use the knowledge gathered to optimize the flow of value across complex systems.

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