10 things every startuper must know about e-mail marketing and will not find anywhere else.

This mini-book has been staying for at least 2 months in my backlog waiting to be pushed online. It’s time has finally come. I know there are millions of mini-books like that, but this one is different, because it shows things that I’ve learned from my experience working in startups and with communities from 20 to 1.4M e-mail holders.

Let’s get started!

 Email marketing is not dead

Continue reading “10 things every startuper must know about e-mail marketing and will not find anywhere else.”

Wips My Browser

Do you remember MTV’s Pimp My Ride? It was a show about a bunch of guys who came to your home and magically transformed your old car into a modern-looking vehicle. I remember the passion of the crew and as well as the face of the “client” when s/he saw the “pimped” ride. The show often ended with: “oh my goooood!!!” and: “aaaaaa iiii ooooo”… Search for the show’s archives to watch it.

Amazing!

Why am I telling you, dear reader, this story from the past? Because I want to introduce you to a way to do this, at home, with your……..browser? Yes! Your browser is your web car. You are driving down Internet highways, sitting comfortably on your cozy chair or on a bench in the park and here we go. Vroooom!

A website!

So I assume you are happy with your browser? You probably are, but let me show you what else you can do with it. I can show you how to “pimp” your browser and make it unique, like you. For me personally, using a web browser without extensions is impossible.
Extensions? What are those? Come on! Tell us!

All right, all right, extensions are small pieces of code, designed to do something that your browser doesn’t. For example: What about making your browser show you the latest weather information without going to a different website?

Need more? All right.

You can make your browser look and feel like your favorite sports team… Manchester United?…Sparta?… Green Bay Packers?…[insert favorite team here]. It doesn’t matter, they are good when they win and they suck when they lose. Right?

One more example, for the road?

Imagine you have a website, and you want to keep in touch with your community by making them aware that you have published news, a blog post, or even a new deal – you can make it possible for them to download an extension specially designed for their specific needs.

Great, isn’t it? Yes, you can have something small just for you and your visitors. However, if you have 1 million users it can’t be so small, right?

“…er.. I don’t know. Don’t I have to code or something?”


Relax.

I remember the days when you had to be really tech-savvy and have a computer science degree from a big ass university to create extensions. I remember the days when you had to learn technology that was so strange you felt lost, but all that is in the past.
You don’t need anything like that now – you can Wips your Browser and create a extension without writing code, just by clicking some buttons and menus. How cool is that?

Marketing Kanban Style for Tech Startups

Oh no, there is no mistake. It’s not Gangdam Style!

I am always trying to mix software development methodologies into community and marketing management.

Last year I gave a talk at Fosdem about using Agile methods, and especially Trello, to engage your community. Currently I implementing a similar approach into a project I am involved in.

Warning: The following paragraphs may contain a mixture of different software methodologies, usually not compatible with each other.

What is a modern marketing world?

Marketing now, especially online marketing, is a mixture of Community Management, Brave Content Management, Strong Business Analysis, Good and Awesome Metrics, knowing the hacker attitude, fast problem solving and many, many tasks every second.

I am talking about using new technologies, methodologies and fun in the marketing world. I know there are marketing departments with 100 or more employees, busy with a little tiny boring segment, but with an exciting title. But also, there are startups and small, but very successful companies, having teams with up to 4 members that can do better marketing than those 100 using Marketing Kanban Style.

 

That’s why we need Marketing Kanban Style.

I am an internet enthusiast – maybe one of the few left in the world. I really want to test and hack amazing web tools. Sometimes I find a great tool like Trello and I start using it and talk about it without having been paid a single cent, sometimes it turns out to be a negative experience, like my Facebook story. But I love being an enthusiast.

Yeah, so let’s focus on the step by step go-through:

trello.com 2013-1-31 13:14:42

0. Plan Your Sprint

  •   Sit on a table with your team and define the 3 main tasks you want to see implemented this week. Yes, I am not talking about months or years here. Of course this should be in line with the marketing plan, budget and other documents, tables and graphics …
  •  Define what resources you will need – guys from IT dept, Customer care service, Sales dept, etc.

1. Visualize

  • Tasks may look good in your brain or in a paper or event in your notebook, but they must be placed on a board and here comes Trello.
  •  Start: All tasks start from “To Do” or you can call it “Repository” or “The Dungeon” or even “Death Start” but this is your starting point
  • Define your flow process. It can be simple “Doing” – “Done” or you can add additional steps like “To be approved” or “Testing needed”. Please do not work with more than 5 steps. It’s a waste of time a energy.

2. Make Policies Explicit

  • Define who will do what. If you want you can let people choose what they want to do. This works perfectly for community based marketing and it depends on how cool is your team.
  • Resolve conflicts before they appear. Define the collaboration flow – for example – for this HTML newsletter you must talk with Mike and Petra from Dev department. Add this as a note to the task.
  •  Do not add other department members to the board.

3. Marketing Stand-ups

  • I know the developer stand-ups are real – the people actually are standing up, but the marketing people are allowed to sit down :)
  •  Do a stand-up every day for 15 minutes and be sure you have feedback loops. Every member of the team should report what he/she is working on now and what troubles he/she is having.
  • – This is not a problem-solving meeting. Afterwards you can sit down and try to find a way to resolve the problems.

4. Be а Brave Marketeer

  • Your team must not be afraid to test new techniques in order to achieve the weekly goal.
  • Try to find the boundaries of your team and push a bit outside of them. The marketing world travels with light-speed and you must be very fast as well.
  • Explore the Trello functions and use them for your work. It’s a really useful piece of code.

This is just the beginning of a journey for you if you are taking this path. This is the easiest part but believe me you will be more flexible and successful than the good ol’ huge marketing slow moving company.

This will allow you:

  1.  to achieve results every week.
  2.  to plan your work better
  3.  to easily define metrics and goals
  4.   to do more work for less money
  5.  to build your team and let them evolve together with the company
  6.  to have fun.

Let’s do some Marketing Kanban Style. Shall we?

Learn more?

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The tools that make me a better marketeer: Geckoboard

Geckoboard is a must tool for marketing campaign visualization and analysys.

 

You can mix:

  • Your internal statistical information from your own database
  • Services like bitly.com for real time click and location analysis
  • Facebook and Twitter Statistics and messages
  • SalesForce data
  •  Get Satisfaction to monitor your customer’s happines about your ptoduct
  • Mailchimp – to retrieve statistics about your campaigns
  • Google Analytics (to do almost everything)
  • More …

 

Here are some of my widgets I am using every day.

 

 Monitoring our Facebook app usage day by day:

I can see the impact of our campaign and how it reflects on the FB usage. Priceless:

 

 Click monitoring via bit.ly:

Live click monitoring. You can set your own targets and monitor it:

 

 Google Analytics Integration:

You can do almost everything. Visits, Goals, Conversions, Page views, etc.

 

 Other Social stuff:

Monitor and Analyze Facebook Fans and Twitter Fans count.

 

 …and even survey results:

Use for free the power of highcharts for your own data

There is free 30 day trial you can start now.