Some thoughts about my #GrowthHacking Workshop for @StartupYard

Yesterday I had a growth hacking workshop for Startup Yard accelerator’s startups. Actually It was held in the Node5’s open space and I’ve noticed some other folks eavesdropping and even occasionally shaking heads in agreement.

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I was there like 30 min earlier and I was a bit nervous, because I prepared the slides (as usually) in the few hours before the event and I was not sure if I would be able to talk smoothly.

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10 things every startuper must know about e-mail marketing and will not find anywhere else.

This mini-book has been staying for at least 2 months in my backlog waiting to be pushed online. It’s time has finally come. I know there are millions of mini-books like that, but this one is different, because it shows things that I’ve learned from my experience working in startups and with communities from 20 to 1.4M e-mail holders.

Let’s get started!

 Email marketing is not dead

Continue reading “10 things every startuper must know about e-mail marketing and will not find anywhere else.”

The SEO Is Not Enough.

It’s not a secret, I am one of the few guys left on the planet who do not believe in the magic of SEO.

I believe SEO methods are good, but they must be combined with user prediction models and utilizing user behavior for better content serving.

WThe SEO is not enoughhy am I writing this? Well I think it’s time now to talk about it. I am sure first position on Google or other search machines is something good, but is this what the user is actually looking for? In most cases, probably yes, but this will change soon.

For example: I needed a Firefox addon today for taking sreenshots for one of my projects. Of course I wrote “addon screenshot” into Google and of course it returns all SEO-ized results for …Chrome, not seeing that I am using Firefox and most probably I don’t need results for Chrome

I think search machines must be smarter than that. I don’t want to see results that others, SEO ninjas for example, want me to see. I want the results that will give me the answer I am looking for. I don’t have time to scroll and browse.

This opens another story, about privacy and about giving the companies your preferences, but I do think this can be done in a way to make everybody happy.

What say you?