The SEO Is Not Enough.

Categories Marketing, Privacy, Services

It’s not a secret, I am one of the few guys left on the planet who do not believe in the magic of SEO.

I believe SEO methods are good, but they must be combined with user prediction models and utilizing user behavior for better content serving.

WThe SEO is not enoughhy am I writing this? Well I think it’s time now to talk about it. I am sure first position on Google or other search machines is something good, but is this what the user is actually looking for? In most cases, probably yes, but this will change soon.

For example: I needed a Firefox addon today for taking sreenshots for one of my projects. Of course I wrote “addon screenshot” into Google and of course it returns all SEO-ized results for …Chrome, not seeing that I am using Firefox and most probably I don’t need results for Chrome

I think search machines must be smarter than that. I don’t want to see results that others, SEO ninjas for example, want me to see. I want the results that will give me the answer I am looking for. I don’t have time to scroll and browse.

This opens another story, about privacy and about giving the companies your preferences, but I do think this can be done in a way to make everybody happy.

What say you?

@Geeksphone e-mail campaign is …not for geeks

Categories Closed Technologies, Marketing

I just opened an email from Geeksphone. They are trying to sell “Revolution”.  Revolution is not something you can sell, and it should not be something you should be able to buy – terrible name for an e-mail campaign subject. I’ve opened it just because I like Geeksphone products, but after that booom!

Yes it’s Revolution:

  • No text on the visible part of my screen. Nada! I am not scrolling, sorry!
  •  Of course alt =” ” <- this is so geeky  and it’s a standard now :) Who will need them, right.

I will unsubscribe.

geekphone

Growth hacking workshop in Prague, Czech Republic

Categories Community Management, Marketing, Startups

If you visit the startup job portals in the Czech Republic, you will find a lot of open positions, but nobody is looking for a “Growth Hacker”.Waaaat?

If you do the same for Berlin you will feel the difference. This is one of the reasons I am organizing this 1-day workshop: to show the value of the “Growth Hacker” and to teach digital startup warriors why this person is so important.

Topics include:

  • What is this animal – a growth hacker? Where do they keep it?
  • How to mix channels to get your first users. One of the approaches to get visitors without spending (a lot of) money
  • How to keep them on your website. Freemium model, Content model, more.
  • …..

More, more

Alrighty. If you want to attend and/or if you know someone who can be interested, please click here to learn more.

Google Adsense is the best

Categories Marketing

I spent couple of weeks to find “an alternative” of Google Adsense because I thought there should be something more profitable for the project I am working on.

I tried Admelt, Adnetwork and Epom. I wasn’t satisfied by the results and I decided to work more on the website content and ad placement optimization and voila.

I’ve got AdSense eCPM: $3.43 which is pretty good, compared to the offer I’ve got from some other “competitors”.

See the difference:

Adsense