Category: Marketing

Online IT Marketing, Lead Generation, Campaigns and Tools. Fun!

How to engage us, developers to use your API.

There are tens of thousands of API’s available. More to come. Most of the companies though, have troubles engaging developers to use them. So I have decided to share a few thoughts and ideas on how you can do that, based on my experience. Design your API well Nobody likes powerful, but not developer-friendly APIs.…

How to measure customers’ satisfaction without asking them those boring questions

Let’s imagine you want to understand how happy your customers are with your product. According to the marketers there are several methods to do that, like NPS or Temper, but all of them require interaction with the customer. Let’s be honest, most of the time people don’t want to answer stupid questions like “How do…

Link

I wrote an article on Linkedin about the 3 interesting startups from Europe. Click here to read it.

Some thoughts about my #GrowthHacking Workshop for @StartupYard

Yesterday I had a growth hacking workshop for Startup Yard accelerator’s startups. Actually It was held in the Node5’s open space and I’ve noticed some other folks eavesdropping and even occasionally shaking heads in agreement. I was there like 30 min earlier and I was a bit nervous, because I prepared the slides (as usually)…

10 things every startuper must know about e-mail marketing and will not find anywhere else.

This mini-book has been staying for at least 2 months in my backlog waiting to be pushed online. It’s time has finally come. I know there are millions of mini-books like that, but this one is different, because it shows things that I’ve learned from my experience working in startups and with communities from 20…

There is one place to share ideas about the web and its name is @WebExpo – Prague

No kidding. Prague became one of the finest European technology and start-up hubs and I believe there is a great future and potential, which we will see coming true in the next couple of years. Maybe that’s one of the reasons I moved here a couple of years ago. If you add the beauty of…

Marketing Kanban Style for Tech Startups

Oh no, there is no mistake. It’s not Gangdam Style! I am always trying to mix software development methodologies into community and marketing management. Last year I gave a talk at Fosdem about using Agile methods, and especially Trello, to engage your community. Currently I implementing a similar approach into a project I am involved…