Troll as a marketing asset?

/The Troll Dad/

I was inspired by Lydia‘s talk during FOSDEM to share some thoughts about using trolls as a marketing asset.

Define

I am sure you know what is a Troll, but anyhow there it is, directly from UD:

A dumbass who makes idiotic posts in message boards newsgroups for the sole purpose of pissing people off, often lacking in intelligence. Sometimes compared to people who pass you by on the sidewalk then grab you in inappropriate places.

More “official” definition, can be found here at Wikipedia.

 

Trolls in action

I know couple of companies that are feeding the trolls, yes they have special policy and people to do that.

The reason is quite simple:

  • More trolls
  • More “discussions”
  • More page views,
  • More banner views,
  • More money in company’s pocket.

 

Trolls & flame-wars

I know some companies that are publishing flame-war blog posts to attract more trolls why?

  • More trolls = more content
  • More content ==  more developers to fight for their positions
  • More developers == more leads
  • More leads == More sales
  • More sales == More money in company’s pocket.

 

That’s it.

The future of Java – a community perspective

Ah memories

I’ve started my interaction with Java a long time ago – in 1998 (*), when a friend of mine show me thr good ‘ol Borland JBuilder and how to write Swing applications. I was using a very very old computer that I bought a day before that and my first compilation took 30 min or so.

Couple of months after that I betrayed Java and I’ve start using PHP and other easy to learn web languages, because my employer requires that, but I never forgot my loving Java.

14 years after

14 year after that I had the opportunity to be a part of Java community again. Of course I followed what’s going on with Java during the years and when the Oracle bought it I was shocked. They did the same with MySQL…

What is the future of Java NOW?

Last couple of months I am working with JUG and other Java boys and girls and I see that most of them are not happy, enthusiastic and don’t care about the spirit of Java (if I may use that expression).

I don’t want to start a technology flame war and I am not a Java tech person at all, but I am worried about the community around Java.

The Example
There are JUG’s with 1000 and more members, from which 50 are active online and 10 coming to an offline meeting.

Community?
Most of you can say Java is only about the technology and maybe they are right, but this is not what I think. Java is about the community also – There is no technology that can survive without a community around it and the community plays a big role to make a technology kick-ass.

That’s I want to find the way to scream “WAKE UP” and to push the technology forward.

So, where is the problem?
Is it Oracle politics about Java? Are you afraid of them?
Is it Community Management – most of the JUG lists are used as one way communication. There is no active engagement from the leaders at all. Sad!
Is it the “threat” of other languages? Really?

What do YOU think? How to bring back the passion?

I have my own vision, but I’d love to hear more about yours. Can you share it with me, please?

P.S I’d love to discuss this at FOSDEM and I may buy you a beer :)
(*) in my 1.0 version the date was wrong, sorry for that.