Some thoughts about my #GrowthHacking Workshop for @StartupYard

Categories Community Management, Growth Hacking, Marketing

Yesterday I had a growth hacking workshop for Startup Yard accelerator’s startups. Actually It was held in the Node5’s open space and I’ve noticed some other folks eavesdropping and even occasionally shaking heads in agreement.

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I was there like 30 min earlier and I was a bit nervous, because I prepared the slides (as usually) in the few hours before the event and I was not sure if I would be able to talk smoothly.

Continue reading “Some thoughts about my #GrowthHacking Workshop for @StartupYard”

Bulgaria Web Summit 2014 with GitHub, ElasticSearch, SmashingMag and more friends

Categories Community Management, Startups, Technologies, Video

I think it’s time to write something about Bulgaria Web Summit – the event I am organizing since 2004. Of course the name back then was WebTech but this is just a formality.

Why Bulgaria Web Summit?

Honestly I don’t know, it was like … how we will name it .. Bulgaria Web Summit. The funny story is I talked 2 days ago with Florian from Usersnap and he asked me “I was wondering if Paddy Cosgrave already sent  you an angry mail (about the name)” and today I’ve got a call from UK-ish number and I thought here it is, the angry Paddy is calling me.

Let’s go back to the event. It will be amazing, as usual. We will have speakers and friends from GitHub, ElasticSearch, eCommera,Smashing Magazine and even more and more. We will have of course a prime minister talking …well not the Bulgarian one, we don’t really like him, but the one from the Ministry of World Domination, no kidding.

Developer track

In short: JavaScript, Development Workflows, ElasticSearch && Python, Arduino, Raspberry Pi, Embedded Devices hacking and more

Designer, UX, UI, VDT track

Responsive Design , Visual Design Thinking, CSS, Fonts, UX and UI, Firefox OS

Business track

Product Ownership, Social media marketing, Kanban for Marketing, Showcase of successful products, Job fair and much more.

3 rooms, 30 speakers and a party!

Danish Knan from GitHub is introducing his talk at Bulgaria Web summit in Sofia

Growth hacking workshop in Prague, Czech Republic

Categories Community Management, Marketing, Startups

If you visit the startup job portals in the Czech Republic, you will find a lot of open positions, but nobody is looking for a “Growth Hacker”.Waaaat?

If you do the same for Berlin you will feel the difference. This is one of the reasons I am organizing this 1-day workshop: to show the value of the “Growth Hacker” and to teach digital startup warriors why this person is so important.

Topics include:

  • What is this animal – a growth hacker? Where do they keep it?
  • How to mix channels to get your first users. One of the approaches to get visitors without spending (a lot of) money
  • How to keep them on your website. Freemium model, Content model, more.
  • …..

More, more

Alrighty. If you want to attend and/or if you know someone who can be interested, please click here to learn more.

There is one place to share ideas about the web and its name is @WebExpo – Prague

Categories Community Management, Marketing, Mashup, Open Technologies, Services, Technologies

No kidding. Prague became one of the finest European technology and start-up hubs and I believe there is a great future and potential, which we will see coming true in the next couple of years.
Maybe that’s one of the reasons I moved here a couple of years ago. If you add the beauty of Prague and the fine quality of the Czech beer, you will not be surprised that I want to invite you to an unique event.

[note]This is one of the few places in the world where developers, designers, product managers, marketing ninjas, big data nerds, content management racoons, hackers and even normal people can sit together and discuss a lot of things together and even to start something..[/note]

I know, you will say that you have such events in your country, but this is international, have a look at the speakers and do not forget the beer and the city.

Trusted companies and awesome startups are happy to be here and to turn their dreams into reality and most important, into profit.
[highlight]13 different subjects, many speakers, 3 days of fun and beer + something you can take home with you – knowledge and inspiration. That’s priceless.[/highlight]

 

Join the event:

 

$you->is_geek(): apply

 

We are looking for ambassadors in every European country. Prime directive – to spread a word about the event and to become a super geek star. In exchange we will give you free entrance and will make you famous – this is a long time deal.

[highlight] Interested?[/highlight] Follow the link to fill a secret form. Shhh!

 

? buy_ticket();

 

Another option is to buy a ticket and join the magical Prague, beer and awesome knowledge.  Invest in your future.

 P.S This is still a secret, but all sessions will be in English this year. Visit the website to find out more, because this is just the top of the iceberg.

P.P.S Oh, did I mention the parties. We will have couple of parties that will blow your head away :)

Marketing Kanban Style for Tech Startups

Categories Community Management, Lean-Agile, Marketing, Marketing Tools, Mozilla, Startups, Technologies

Oh no, there is no mistake. It’s not Gangdam Style!

I am always trying to mix software development methodologies into community and marketing management.

Last year I gave a talk at Fosdem about using Agile methods, and especially Trello, to engage your community. Currently I implementing a similar approach into a project I am involved in.

Warning: The following paragraphs may contain a mixture of different software methodologies, usually not compatible with each other.

What is a modern marketing world?

Marketing now, especially online marketing, is a mixture of Community Management, Brave Content Management, Strong Business Analysis, Good and Awesome Metrics, knowing the hacker attitude, fast problem solving and many, many tasks every second.

I am talking about using new technologies, methodologies and fun in the marketing world. I know there are marketing departments with 100 or more employees, busy with a little tiny boring segment, but with an exciting title. But also, there are startups and small, but very successful companies, having teams with up to 4 members that can do better marketing than those 100 using Marketing Kanban Style.

 

That’s why we need Marketing Kanban Style.

I am an internet enthusiast – maybe one of the few left in the world. I really want to test and hack amazing web tools. Sometimes I find a great tool like Trello and I start using it and talk about it without having been paid a single cent, sometimes it turns out to be a negative experience, like my Facebook story. But I love being an enthusiast.

Yeah, so let’s focus on the step by step go-through:

trello.com 2013-1-31 13:14:42

0. Plan Your Sprint

  •   Sit on a table with your team and define the 3 main tasks you want to see implemented this week. Yes, I am not talking about months or years here. Of course this should be in line with the marketing plan, budget and other documents, tables and graphics …
  •  Define what resources you will need – guys from IT dept, Customer care service, Sales dept, etc.

1. Visualize

  • Tasks may look good in your brain or in a paper or event in your notebook, but they must be placed on a board and here comes Trello.
  •  Start: All tasks start from “To Do” or you can call it “Repository” or “The Dungeon” or even “Death Start” but this is your starting point
  • Define your flow process. It can be simple “Doing” – “Done” or you can add additional steps like “To be approved” or “Testing needed”. Please do not work with more than 5 steps. It’s a waste of time a energy.

2. Make Policies Explicit

  • Define who will do what. If you want you can let people choose what they want to do. This works perfectly for community based marketing and it depends on how cool is your team.
  • Resolve conflicts before they appear. Define the collaboration flow – for example – for this HTML newsletter you must talk with Mike and Petra from Dev department. Add this as a note to the task.
  •  Do not add other department members to the board.

3. Marketing Stand-ups

  • I know the developer stand-ups are real – the people actually are standing up, but the marketing people are allowed to sit down :)
  •  Do a stand-up every day for 15 minutes and be sure you have feedback loops. Every member of the team should report what he/she is working on now and what troubles he/she is having.
  • – This is not a problem-solving meeting. Afterwards you can sit down and try to find a way to resolve the problems.

4. Be а Brave Marketeer

  • Your team must not be afraid to test new techniques in order to achieve the weekly goal.
  • Try to find the boundaries of your team and push a bit outside of them. The marketing world travels with light-speed and you must be very fast as well.
  • Explore the Trello functions and use them for your work. It’s a really useful piece of code.

This is just the beginning of a journey for you if you are taking this path. This is the easiest part but believe me you will be more flexible and successful than the good ol’ huge marketing slow moving company.

This will allow you:

  1.  to achieve results every week.
  2.  to plan your work better
  3.  to easily define metrics and goals
  4.   to do more work for less money
  5.  to build your team and let them evolve together with the company
  6.  to have fun.

Let’s do some Marketing Kanban Style. Shall we?

Learn more?

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