inbound.org blocks my account because of this educational campaign. (Click on the button, don’t worry)

Bravo!

What do you think?

JWB Campaign

Landing page

I have created a very simple landing page.

Target audience

As you can see it’s not a “we will offer you free ipad if you click here” campaign. I was looking for people who are interested in IT and in JAVA programming language in particular. It’s not an easy audience.

Campaign

I have bought VERY TARGETED traffic from countries I need and I’ve added some junk traffic as well:

The result was: 107 leads for 40$ = 0.38 USD per lead.

I know there is a way to publish tweets directly in your timeline, but this is not available for company pages and it’s boring to read 50 tweets a day via Facebook timeline, so why don’t you help your fans to get what they need.

Add the application to your page’s menu:

show the info like this

Oh yes, it’s good idea to check if the current user likes your page or not and to show a different header like this:

Click on the image to see it big

Dev Crew Feat. Java – Java Life (Code Hard)

What is your programming language?

The animated cartoon tells a story of an enthusiastic Java programmer who found JRebel and how it changed him forever

Do you know you can make your Facebook page more community friendly and more engage-able? What about adding your last tweets, great videos from your company account or something else to your page and give your visitors a reason to stay more?

See more and subscribe from here. We will have different seminars for different timezones so don’t worry about that We know what you need.

Attetion …. presenting my LiveRebel Glogster:

Hint: Click on images to see them bigger and click on the link to learn more about LiveRebel.

More pictures from our journey can be found here.

My slides from “(Mozilla) communities – agile approach” can be found here – you will need HTML5 powered browser.

/The Troll Dad/

I was inspired by Lydia‘s talk during FOSDEM to share some thoughts about using trolls as a marketing asset.

Define

I am sure you know what is a Troll, but anyhow there it is, directly from UD:

A dumbass who makes idiotic posts in message boards newsgroups for the sole purpose of pissing people off, often lacking in intelligence. Sometimes compared to people who pass you by on the sidewalk then grab you in inappropriate places.

More “official” definition, can be found here at Wikipedia.

Trolls in action

I know couple of companies that are feeding the trolls, yes they have special policy and people to do that.

The reason is quite simple:

• More trolls
• More “discussions”
• More page views,
• More banner views,
• More money in company’s pocket.

Trolls & flame-wars

I know some companies that are publishing flame-war blog posts to attract more trolls why?

• More trolls = more content
• More content ==  more developers to fight for their positions
• More developers == more leads
• More leads == More sales
• More sales == More money in company’s pocket.

That’s it.

пидорась == faggot
IT отдел == IT crowd/department/section

The past
I remember when I was younger and I was writing some bytes for living. I still know that there are just 10 types of people in the world: Those who understand binary, and those who don’t.

WTF?
I was wondering all my life why the heck we need a marketing and community management droids at our team. We create a kick-ass products that we can sell them via our web-page using 33 lines of HTML code an an Paypal account.

I am on the dark side of the force now and I know why.

The truth in 5 points*

If there is no marketing droids:

1. Less people know about us – our clients are our friends and peers and visitors from Google are welcomed too.
2. 1 = Less money – well, I don’t have to explain this, do I?
3. 2 = No salary++
4. 3 = No beer money NOR I just got an invitation to work for another company that has a great marketing department.
5. R.I.P  GPWGFTCCW (Great Product with great functionalities that can change the world.)

If there is no community management guys:

1. No community around us = We have to test our product by ourselves in any possible OS, CPU, RAM, ….
2. No community around us = How to know what to improve and what the clients really need from our products?
3. No community around us = How to get ideas for new products?
4. No community around us = How to find someone that will tell you honestly “You’re wrong”
5. No community around us = How to find someone who will help you with documentation, bug hunting, beer drinking, and to cheer you up – “You’re good. I love your product.”

* I am so sorry, but someone should change the ordered list to start from 0/zero/. Starting from 1 is so lame.

I’ve started my interaction with Java a long time ago – in 1998 (*), when a friend of mine show me thr good ‘ol Borland JBuilder and how to write Swing applications. I was using a very very old computer that I bought a day before that and my first compilation took 30 min or so.

Couple of months after that I betrayed Java and I’ve start using PHP and other easy to learn web languages, because my employer requires that, but I never forgot my loving Java.

14 years after

14 year after that I had the opportunity to be a part of Java community again. Of course I followed what’s going on with Java during the years and when the Oracle bought it I was shocked. They did the same with MySQL…

What is the future of Java NOW?

Last couple of months I am working with JUG and other Java boys and girls and I see that most of them are not happy, enthusiastic and don’t care about the spirit of Java (if I may use that expression).

I don’t want to start a technology flame war and I am not a Java tech person at all, but I am worried about the community around Java.

The Example
There are JUG’s with 1000 and more members, from which 50 are active online and 10 coming to an offline meeting.

Community?
Most of you can say Java is only about the technology and maybe they are right, but this is not what I think. Java is about the community also – There is no technology that can survive without a community around it and the community plays a big role to make a technology kick-ass.

That’s I want to find the way to scream “WAKE UP” and to push the technology forward.

So, where is the problem?
Is it Oracle politics about Java? Are you afraid of them?
Is it Community Management – most of the JUG lists are used as one way communication. There is no active engagement from the leaders at all. Sad!
Is it the “threat” of other languages? Really?

What do YOU think? How to bring back the passion?

I have my own vision, but I’d love to hear more about yours. Can you share it with me, please?

P.S I’d love to discuss this at FOSDEM and I may buy you a beer
(*) in my 1.0 version the date was wrong, sorry for that.